Client monitor prepares specialized HBA reports that allow comparison of your own business results and performance compared to selected competitors and the overall market.

It is only necessary to specify in relation to how many and which hotels you want to compare your own business success. Reports are "custom tailored" to each individual client and provide you with answers to the following questions:

• What is the supply and demand for hotel rooms in a given period of time in Serbia (month, quarter, year)?
• What is the supply and demand for hotel rooms in Serbia, within certain market segments (higher, medium and lower hotel categories)?
• What is your market position?
• What is the occupancy rate (occ%) of your hotel in comparison to your major competitors?
• What is your Average Daily Rate (ADR) over the rival group?
• What are your Revenue Per Available Room (RevPAR) in relation to competitors?
• What are your Total Revenue Per Available Room compared to competitors (TrevPAR)?
• How much your Food & Beverage department per square meter, a chair or a guest compared to competitors?
• How certain segments of the Food & Beverages department (restaurant, room service, bar, banquet) realized revenue compared to your competitors?
• Whether your performance better or worse relative to competitors?
• What we do better/ worse with regard to our competitors?
• Which segments of the business can be improved, in order to increase profit?

HBA Reports are created on a daily, monthly, quarterly and annual basis.